Music Management

Alex Edwards playing instrument

With a Tradition of Excellence since 1976, the Bachelor of Science with an Emphasis in Music Management degree is accredited by the National Association of Schools of Music (NASM). The 糖心传媒 is a NAMM Affiliated Music Business Institution endorsed by the National Association of Music Merchants.

The 糖心传媒 Difference

  • Internships with retail, manufacturing, recording studios and arts administration throughout the U.S.
  • NAMM (Global Music Products Industry) scholarships to attend the annual trade show in Anaheim, California.
  • Opportunity to study abroad at Harlaxton in England

  • Four years of applied instrument lessons with performing faculty culminating in a solo recital senior year
  • Ensemble experience each semester including Wind Ensemble/University Bands, University Symphony, University Choir/Men's and Women's Choruses and diverse opportunities such as string quartet, opera scenes, Jazz Ensembles or Aces Brass Pep Band
  • Comprehensive music courses in music theory, music literature, and world music
  • Music management specific courses include Music Business Opportunities, Music Technology, and Internships

  • A unique atmosphere of a small liberal arts college with recognized professional programs
  • Small classes taught by distinguished faculty dedicated to the undergraduate educational experience
  • Writing and communication skills emphasized as a core component of a high-quality liberal arts concentration

  • Business Core also prepares graduates to work in general business or industry fields or to pursue a Master of Business Administration degree
  • Music Core also prepares graduates for a graduate music degree program

  • Music Management Core offers courses in Music Business Opportunities, Music Business and Technology, and Internships in profit and non-profit music sectors
  • Business Core offers courses in Business Law, Management, Marketing, Accounting, Statistics, Economics, Finance, and Software Applications
  • Musicianship Core offers courses in Applied Instrument Instruction, Music Theory, Music Literature, Music Ensembles, and World Music